Monday, 9 July 2007

Ethical fashion goes mainstream with the Daily Mail

The Daily Mail, one of the more conservative and traditional newspapers has an article today entitled ‘Meet the eco stylists’. Not something I would normally expect to see in the Daily Mail. The article features three of the UK’s top eco-stylists, Dawn Mellowship, Elizabeth Laskar and Jocelyn Whipple talking about ethical fashion and its importance to today’s woman. Mellowship is also the UK's first online eco stylist and will style a complete wardrobe or a single outfit. With prices as low as £5 for one styled outfit, anyone can afford to be ethically styled. The fact that the Daily Mail is running this article shows how far ethical fashion has come in the last few years.

Ethical fashion has not only improved in quality and style, but its image has changed dramatically from the realms of the eco-warrior look to more haute couture and high street fashion, with the range and choice increasing all the time. The benefits of ethical fashion to the environment and to the poorer communities that are usually exploited by the fashion industry are immense. Hopefully articles like this will take the message that ethical can be fashionable to many more people. Eventually we may even get to the point where men’s ethical fashion actually goes beyond ethnic baggy trousers and slogan T-shirts and actually becomes stylish and fashionable.

1 comment:

PlanB4fashion said...

I hope a range of views catches-on, and not just the lobbyist views.