Monday, 15 October 2007
The reason? One film by Al Gore, you know the one, “An Inconvenient Truth” and the fact that their island paradise will very likely be underwater if global warming continues at its present rate.
Fear is driving their desire for change. It is fear that is creating the impetus for real change. The good people of Catalina are looking at their lifestyles and making changes to help themselves, both as individuals and as a society. They hope to be an example of model living that will influence others across the USA. The fact that it is helping the planet may initially have been of little interest to them, but does it really matter? The end result is the same: they are causing less damage to the planet.
So perhaps what some people need to drive positive change is fear. Rather than appealing to people’s sense of duty or concern for the environment, we should be making them afraid of the consequences to them. A good dose of fear may save the planet where common sense has failed.
Love your cat? Love your dog? Love the planet? Now you can love all three equally at the same time! Animal Pure produce and sell natural and organic pet care products for all cat and dog owners that care about their pets as well as the environment. Inspired by their adopted dog Rick, who suffers from skin allergies, the good people behind Animal Pure developed a range of products that is both organic and as chemical free as possible.
The range is split into a small cat care range and a much bigger dog care range. I suppose dogs need more looking after than cats do. The range includes cat and dog beds, toys, grooming products, dog collars, leads and doggy herbal supplements. They even have eco-friendly coats to keep your dog dry and toasty warm in the winter.
Animal Pure’s products certainly look well-made, and are good value too. They have used recycled materials where possible, with extensive use of hemp and other natural materials to protect your pet and the environment.
Now it appears we were victims of a con. A con by the film-makers themselves. The programme has been referred to Ofcom, the regulatory watchdog, to consider a complaint by 37 scientists. The programme has been accused of misrepresenting the prevailing views and facts relating to global warming. Even one of the climate sceptics whose research work was used on the programme has accused the film-makers of broadcasting falsehoods.
I watched this programme with my partner and we were both shocked by the portrayal of global warming as nothing more than a natural cycle, the rising levels of carbon dioxide relegated to mere coincidence. It made us wonder at the time who was funding the programme and what their agenda was. Whatever it was, I found the whole thing irresponsible and detrimental to the cause of reducing the human activities associated with global warming. Nice one channel 4, way to save the planet.