Wednesday, 13 February 2008

ichapters Plant A Tree Scheme

ichapters is an online book store selling both digital and printed student textbooks. Over the last month they have worked with ChangingthePresent.org and PasoPacifico.org to plant a tree for every eBook and eChapter sold via their website. So far they have planted 45927 trees. This is an amazing figure for a campaign that has only been running for four weeks.

Dr. Sarah Otterstrom, Founder and Executive Director of PasoPac√≠fico.org said: “Today’s youth are aware of the global environmental crisis and want to act. This partnership provides an exciting way for students to participate in the solution… Trees are central to healthy life on earth. A single tree can provide a home to a multitude of species, filter water and provide fuel, shelter, and comfort for local people. Simply put, trees benefit people.”

What a fantastic idea this is, maybe other companies could follow ichapters example and contribute something to the environment. The only problem I can see with this campaign is it finishes on Friday 15th February. A great deal of good has been done by ichapters, in both raising awareness and reducing their carbon footprint, but why only do it for one month? Why not keep the Plant A Tree campaign going for as long as ichapters is doing business? We need to do so much more to protect our environment, token gestures are simply not enough. We all need to do something positive to reduce our impact on climate change and we need to start now.