Showing posts with label eco fashion. Show all posts
Showing posts with label eco fashion. Show all posts

Monday, 3 September 2007

The real cost of distressed denim

Distressed denim may be all the rage in the fashion world at the moment, but the style comes at an environmental and human cost. In Tehuacán in Mexico it is the local people that pay price for our fashion. Once famous for its mineral springs and spas, Tehuacán, the ‘City of Health’, is now home to around 700 clothes manufacturers, many with little or no environmental controls or standards. Workers are routinely exploited, their employee rights ignored. The worst environmental culprits are the dozens of factories that make the faded or distressed denim that is so fashionable right now. The chemicals used in the process are discharged into the rivers and streams around the factories, turning the water blue and damaging the crops that depend on the water systems.

The main chemical used is potassium permanganate, a strong bleaching agent that was once used to induce abortions. Mariano Baragán, a local farmer said: "As well as being blue, it burns the seedlings and sterilises the earth." The government agencies that should be monitoring the factories are allowing this to happen, probably because the local economy depends on the factories, and their foreign corporate customers. It is these corporations that should be enforcing stricter controls on their client factories to protect both the workers and the environment. We as customers ultimately have the power to change this with our buying power. We chould only buy products from ethical and fairtrade companies.

[Via The Guardian]

Monday, 9 July 2007

Ethical fashion goes mainstream with the Daily Mail

The Daily Mail, one of the more conservative and traditional newspapers has an article today entitled ‘Meet the eco stylists’. Not something I would normally expect to see in the Daily Mail. The article features three of the UK’s top eco-stylists, Dawn Mellowship, Elizabeth Laskar and Jocelyn Whipple talking about ethical fashion and its importance to today’s woman. Mellowship is also the UK's first online eco stylist and will style a complete wardrobe or a single outfit. With prices as low as £5 for one styled outfit, anyone can afford to be ethically styled. The fact that the Daily Mail is running this article shows how far ethical fashion has come in the last few years.

Ethical fashion has not only improved in quality and style, but its image has changed dramatically from the realms of the eco-warrior look to more haute couture and high street fashion, with the range and choice increasing all the time. The benefits of ethical fashion to the environment and to the poorer communities that are usually exploited by the fashion industry are immense. Hopefully articles like this will take the message that ethical can be fashionable to many more people. Eventually we may even get to the point where men’s ethical fashion actually goes beyond ethnic baggy trousers and slogan T-shirts and actually becomes stylish and fashionable.