Monday, 9 July 2007

Imitation Is Life vegan fashion show

Marc Bouwer is one of the worlds leading fashion designers. He is well known by the Hollywood set as the man that dresses celebrities like Angelina Jolie, Paris Hilton, Shania Twain and Mariah Carey, his creations add glamour and style to many red carpet events around the world. He is an influential designer in the world of high fashion, so, when he decides to go ethical and stop using any animal skins or products in his designs it’s big news. Bouwer stopped using fur, leather and wool from his collections once he became aware of the horrific conditions the animals were kept in. Thanks to PETA (People For The Ethical Treatment Of Animals) he saw videos of animals being subjected to the most painful and barbaric treatment, such as conscious cows having their hooves and lips cut off.

This is not an unusual practice in the world of animal farming, this is not some rare occurrence, animals are routinely kept in conditions that cannot be described in any other way but torturous.
Bouwers 100% animal-free clothing line ‘Imitation Is Life’ premiered at New York Fashion Week. Bouwer proved that fashion does not have to be part of the animal trade, fashion can be as glamorous and exciting and beautiful without the cruelty. Hopefully more designers will follow and distance themselves from cruelty and make an ethical statement as well as a fashion statement.

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