Sainsbury’s, like the other main supermarkets, is looking at promoting itself as a green supermarket. There is money to be made by any company selling its green credentials now. How much of this is pure marketing and how much is genuine concern for the environment is open to question. But, does it really matter? As long as steps are taken to reduce CO2 emissions does it really matter about the motives? I for one do not think so, what matters is the reduction in CO2.
With this in mind, Sainsbury’s have announced that by September 2008, 20% of their online deliveries will be made with electric vans. This is expected to save 45 tonnes of CO2 emissions in the first year alone. In addition, Sainsbury’s delivery drivers will take away the plastic carrier bags to be recycled. Hopefully they will expand the service to all their delivery vans eventually. After all, 20% of vans being electric can be perceived as a publicity exercise, because 80% are still powered by diesel and petrol.
To control the rising global temperature we need more than token gestures, we need real change.