Wednesday, 27 June 2007

Asda has a stab at going green

Asda, the supermarket that gave us “Asda price” is now climbing onto the green bandwagon with some of the other main supermarkets. Their effort, I was going to say token effort, but I thought better of it, is to launch a range of CDs with compostable covers. Instead of the usual plastic boxes you normally get with CDs you’ll get Ecopac packaging, a 100% recycled paper foam box you can recycle with your newspapers. This is a joint venture with Universal Music, which has put 84,000 of their best selling CDs in these little cases. There is no leaflet with the CD, instead you download one from their webiste. As long as you don’t print it onto paper, you’ll be saving resources. Once again, is this just a marketing gimmick or is it a serious attempt at saving the planet? I don’t really we are going to save the planet one CD at a time.

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