Wednesday, 16 January 2008

Ocado gets even greener

Shopping on-line and having your groceries delivered to your kitchen has always been a greener option. One delivery van can replace 20 car journeys, so the saving in fuel and CO2 emissions is obvious. Ocado, the delivery service of Waitrose supermarket, are raising their game when it comes to being the greenest grocery delivery company. They are investing in a TV advertising campaign for the first time in a bid to win our hearts and minds. They already offer a ‘green’ delivery slot on their website, which means you can choose to use a delivery van that is already scheduled to deliver in your area, therefore saving even more fuel and emissions. Ocado already offers a carrier bag return and recycle service, but it is now introducing a brand new recycling centre on its warehouse site at Hatfield.

This follows last month’s introduction of biodegradable carrier bags. As the competition for the greenest home delivery supermarket picks up momentum, we can expect to see new innovations from all the major players. Tesco has recently been lauded for introducing an all-electric delivery van service and offering its customers the choice of carrier bag free delivery.

1 comment:

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