Thursday, 27 December 2007

MacDonalds tries to go green

McDonalds, an institution more commonly known for its poor environmental policies and damage to the planet is trying to ‘green-up’ its image by using waste from its restaurants to generate power. Whether this is enough to outweigh the environmental damage McDonalds inflicts on the world is another question. The idea is for a small pilot scheme using 11 of its restaurants in Yorkshire, which if successful will be rolled out to all the other McDonald sites. Waste from the restaurants in Sheffield, Rotherham and Barnsley will be shipped to Veola Environmental Services who will treat the waste at its Energy Recovery facility in Sheffield.

Steve Easterbrook, President and CEO of MacDonalds UK said: “As a progressive company, we are constantly trying to find ways to run our business in a more sustainable way. However, like many companies, we find that we are currently constrained by the lack of infrastructure needed to support initiatives like this across the UK… If the trial is successful we are keen to explore how we can extend it to other parts of the country as part of our ongoing efforts to improve our impact on the environment and local communities." Nice sentiment, but does it fit in with McDonald’s corporate strategy on environmental policies? You decide.

[Via The Telegraph]

No comments: