Wednesday, 11 July 2007

Live Earth saves the planet

If music be the food of love for the Earth, then play on…The whole world must have known about Live Earth, but unfortunately most of the world was watching something else on their television sets. The idea of rock concerts across seven continents simultaneously broadcast to a potential audience of 2 billion people to get across the message that we all need to do our part in saving the Earth is a worthy one. We can only applaud the efforts of Al Gore to take the message to as much of the world’s population as possible. Getting the audience to add their names by text or email to a worldwide petition is inspired.

The number of music stars that gave their time freely must show how much they care about the environment, mustn’t it? I mean, their lifestyles are so green and ethical aren’t they? Maybe I’m being cynical, but I tend to think that what matters is action rather than words. Being on a stage telling people to save the planet is easy, taking the steps to achieve it are much harder. I’m sure doing this concert will do wonders for their eco credentials and no doubt the television exposure must have been worth a fortune in PR

The only problem is, names on a list will not change the world. After the concert, people will still get into their cars to drive home via a fast food restaurant to eat processed meat products and go home to their normal lives. What will change because of this concert? How many people will change their lifestyle because of Live Earth?

The problem of rising global temperatures is so huge now that only drastic action by everyone is going to make the difference. Token gestures just will not cut it I’m afraid. Are we prepared to make the changes, even if they mean sacrificing our lifestyles? I think not. People are too comfortable with their way of life to take the steps needed to save the Earth.

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