Sunday, 24 June 2007

Ethical diamonds are a girl’s best friend

Marilyn Monroe once sang ‘Diamonds are a girls best friend’ and I think most women would agree. Nothing says ‘I love you’ more than a glistening diamond, or so I’m told by countless magazine and television adverts. So if you want to impress your loved one, you could always pop into your local high-street jewellers and pick up a little something. Chances are though, the ‘little something’ will have come from a mine that exploits the workforce and damages the environment. Not too impressive is it? To really impress your loved one, buy from Brilliant Earth, the leading supplier of conflict free diamond jewellery, so they say.
Brilliant Earth source all of their diamonds from conflict free mines that work to the highest ethical standards to protect both the workers and the local environment. The ethos of sustainability and ethical practises extends to the gold and platinum used throughout their range too, by only using recycled jewellery and industrial metals.
They even give 5% of their profits to Diamonds For Africa, a charity that helps local communities harmed by the diamond industry. Now bling comes with added eco-credibility, you can splash out on as much jewellery as you want.

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